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Has Coke lost their way?
Yes. As a Marketer, I wish it wasn’t true. I am a huge fan of great Marketing and Coke has always been one of the best. Being a fan of Coke is likely how it feels for Manchester United fans to see your...
View ArticleLEGO: An amazing Customer Service letter to a seven year old boy
When you are 7, the Lego brand is much more important to them than Starbucks or Apple is to an adult. For generations, Lego has been a beloved brand for those inventive minds who liked to create...
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